The European mHealth Hub relaunches its activities with the Hub Talk #10 entitled “You have an adopted mHealth solution, how did you succeed?” on 12 April 2023, 14:00-15:30 CET.
This Hub Talk will resume the series of mHealth Hub webinars, under the new coordination of I~HD, EHTEL and Oulu Health. The overarching objective of this series is on impact of innovation adoption and uptake of mHealth and evidencing its value from both a supplier and a patient perspective.
Countries in Europe are now considering the possibility of reimbursement of mHealth solutions. For Apps developers the road to reimbursement is usually a long one. However, thanks to the high initial level of trust these apps have, developers have been able to apply a business model alternative to the reimbursement one, without excluding it for a later stage. To achieve this, they developed business models based on a B2B2BC approach rather than the usual B2C one. This approach will enable them to collect the evidence to be qualified for reimbursement, in a later stage if appropriate.
In this 10th Hub talk, the organisers have selected two very different solutions which follow this path and already achieved major results: one targets physical rehabilitation (AXOMOVE) and the other one is focusing on mental health and well-being in working environments (moka.care). Presenters will explain how they have been able to establish with their clients a continuous improvement and co-creation process. Attention will be given to what is the right mix between machine and human driven interactions.
Learn more about the speakers, agenda and register on the official website.